Search engine optimization has always been at the heart of Internet-based business marketing. When you have the right text on a page, it shows up prominently in search results, attracting more potential customers and beating your competitors. But if you think that SEO and your web design do not affect each other in terms of e-marketing, you’re misinformed. In fact, if you want truly successful online campaigns, you need to marry the two.
Here are five ways your website will affect your SEO and vice-versa:
Simply by alt-tagging each pictures on your website, you provide additional content to help search engines find you when they go fetching search results for a user. But this is not everything there is to image SEO though. If your photos are too large, they will slow down your page load times, hurting your rankings. In addition, when naming your images, use words that are likely to be used by searchers.
No to Content Blocks
You may have the best intentions, but each time you prevent people from accessing content on your website, you might be hurting your rankings. This includes forms that must be filled or payments that must be made prior to getting access to content, or even those sections you assign as “members only.” If these are necessary, at least, you should have enough pages open to the public.
Google wants to be useful to the people each and everyday. Thus, you have to make constant updates to your information, or your website will be shelved in favor or sites that have fresh and current content.
Put a section of your most important pages in which you can make regular updates by featuring news, latest photos of your products, and so on. Along this line, it would be perfect to have a blog and have someone post new content every number of days (every everyday). Again, this is a chance for you to use SEO keywords that will speak to search algorithms.
Even if you already have a URL, you can still affect your search results by giving your webpages SEO-friendly names. For example, a URL like yoursite.com/jiujitsu-coach can fetch you traffic from people who are looking for a jiujitsu coach. Geographic information can also be injected into your URLs to help with location-based searches.
With a huge and growing number of users now relying on their cellphones and other mobile devices, you have to design your website with mobile use in mind. In fact, Google penalizes sites that aren’t mobile-friendly by giving them lower rankings. As well, pros recommend you add an FAQ section to answer question-based or voice searches.
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