Recently, the way Google shows its search results has changed. The search results also feature Google Maps together with the regular search results. This is because search results will feature the regular search results as well as Google Maps. Normally, Google Maps appear on top of the organic result. As a result, individuals are more likely to look into the Google Maps instead of scrolling down to the other organic result. This makes Google Maps Marketing an important tool to get to the local customers.
Google Maps Marketing uses the Google Maps functions in order for the business to appear on Google Maps when a product or service is searched for that is similar to your business. For the relevance and prominence of a business to be determined easily, Google Maps Marketing focuses on optimizing on Google My Business.
Basically GBM or Google My Business is a free tool for businesses by Google. The tool allows organizations and businesses to manage online presence such as search and maps. The tool is also helpful for businesses in managing their information, improving online presence, and interacting with customers.
It is, however, important to know how local ranking is established by Google to help your business become dominant on Google Maps. As a result, your business can be successful through Google Maps Marketing. There are, however, various factors that will determine results on Google Maps.
1. How relevant the business is.
Usually, Google determines relevance by matching searches with the local listings. The potential of being ranked higher is possible if the search query matches the local listing many times.
2. Distance of the business.
Based on the location in the search query, Google is able to determine the distance of each possible search result. Because of this, more relevant results are shown and close to the mentioned location.
Prominence is usually considered for displaying of local results on Google Maps. Basically, prominence indicates the popularity of the business. Often, people will know about a popular hotel, brand or stores. It is, however, possible that those popular establishments would be ranked higher. On the other hand, prominence could be determined through reviews, directories among others. However, relevance, prominence, and distance are combined for ranking on Google Maps. This is because a single factor will not create change in the local ranking.
Therefore, Google Maps Marketing is simply optimizing GMB listing in order to establish relevance and prominence easily when potential customers search for a similar product or service to the one you offer.
One of the advantages of Google Maps Marketing is to allow listing of your business on Google Maps for exclusive online presence showing the location of your business. Because of this, people learn about your business.